A free online safety guide on social pressures linked to social media influencers.

Social media influencers are people who have established credibility in a specific industry and have the power to affect other people’s decisions. Most commonly associated with YouTube and Instagram, ‘influencers’ usually have a large number of followers and are viewed as authentic by their audience. For this reason, many influencers are often paid by big companies to promote their products in the hope of persuading their followers to purchase those goods.

In this guide, you'll find tips on avoiding potential risks such as body image, bad habits and unrealistic role models.